SELLER TIPS: What is the true value of a company ? The answer to that question is really quite simple, "the amount of money that an individual is willing to pay for that business in today's market".

Why should you hire a professional business broker?

1 Marketing and Advertising - The Business Broker designs a marketing plan specifically targeted to the types of buyers that would be interested in the business. Target marketing often occurs through trade publications, direct mail, and Internet sites specifically designed for business transactions. Advertising in local and national newspaper is often typically used.

2 Qualifying Buyers - The Business Broker will focus on those prospects who are financially
qualified and who have a genuine interest in your type of business.

3 Presenting the Business - The professional Business Broker is experienced in handling negotiations. The Business Broker also offers the seller the convenience of continuing to manage the business while the selling process is underway.

4 Maintaining Privacy and Confidentiality - Business owners are concerned about confidentiality. A professional Business Broker is skilled at protecting confidentiality from the employees, suppliers, creditors, and clients of the business.

5 Negotiating the Business Sale Transaction - The Business Broker will be a vital advisor during the sale transaction by negotiating price, terms, and other key aspects of the sale. The Business Broker will also guide the seller each step of the way thus creating the proper transaction and greatly effecting the net amount that the seller will receive.

Confidentiality
Unlike the sale of real estate or franchises, the sale of an on-going business is very confidential for both the seller and the prospective buyer. To ensure confidentiality for all parties, I require a confidentiality agreement to be signed by the interested buyer. This agreement gives the prospective buyer the ability to investigate the operations and financial information of the seller's business. The prospective buyer promises to use the information for the sole purpose of evaluating the benefits and risks of purchasing the seller's business in strict confidence. All inquiries, meetings, and information shared or observed are to be held in strict confidence.